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Transit fundamental factor into REAL trading

For example, if a new P/E, P/B, sales,Free Cash flow... new factors were releasing twice a year.(Just ASSUME 01/01 and 01/07)

How do we trade them? and also for some technical strategies, how would we incorporate altogether? I am talking about real trading here :)

and How often do we rebalance the Schedule in this case?

ALSO

Is there a classic way to start off?