Hello Anosi,
TL:DR You should be trying to maximize specific return.
Welcome, and great question. Quantopian has implemented a risk model which estimates how much of your strategy's returns are new and attributable to stuff your strategy did, and how much of the returns are based on known effects in the market. The total returns are the raw returns of your strategy, and the specific returns are the returns left over once the risk model has stripped out all known effects. As such the specific returns represent what your strategy is doing that's unique and new.
The reason is is important is that Quantopian makes allocations to strategies which meet its risk neutral criteria. We're interested in new returns unexplained by market effects, so the more specific return you can get, the better.
You might find these resources helpful:
https://www.quantopian.com/lectures/factor-risk-exposure
https://www.quantopian.com/tutorials/getting-started
https://www.quantopian.com/tutorials/contest
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