We look at the 7D SMA of the News Sentiment on Apple stock and use it as a over-bullish or over-bearish indicator
If the 7D SMA is > to 5,5 (validated empirically), but it starts to decline, we sell. If the 7D SMA is < 5 (also validated empirically), but it starts to rise, we buy. News sentiment data are generated by our InfoTrie FinSentS engine. They rank from 1 (very bearish) to 10 (very bullish). We generate scores on Equities, FX, commodities ...
Note that this daily scores represent average of sentiment scores of articles mentioning Apple in business and financial news. 6 months scores can be downloaded for free on http://portal.finsents.com
Post on our blog : http://www.infotrie.com/blog/capm-sentiment-and-oscillators/item/sentiment-analysis-as-a-contradictory-indicator-aapl-in-2013
This is a very basic scenario. I will soon post more advanced ones.